3D visualisation: More orders through better visualisation of 3D projects
A 3D visualisation of the design data makes a project easy to understand for everyone and is therefore of great importance in today’s world.
An impressive 3D visualisation of the overall design in particular can make all the difference when it comes to awarding a contract. All the better that today’s possibilities offer so many opportunities to convince customers with impressive visualisations of the 3D design data for their project and win the contract.
Why visualisation is so important in the offer phase
Every offer represents a new opportunity, but for the customer, it is often just one of many offers where they have to weigh up the price against the quality of the service. As the services are often similar, presentation becomes a decisive factor. A suitable 3D visualisation enables the customer to see and even experience the project more clearly. This goes beyond simple images or conventional 2D drawings. After all, technical documents cannot be interpreted equally well by all decision-makers.
The 3D visualisation of projects in the offer phase convinces the customer right from the start and sets the company apart from the competition. This also increases the success rate in the offer phase. In practice, this means that companies can win more orders with the same number of bids with the help of 3D visualisation. This in turn frees up more resources to generate further offers.
3D design as the basis for impressive visualisation
The basis for impressive visualisation lies in 3D design. Modern design software enables engineers and designers to create detailed 3D models of buildings, systems or products. These models are true to scale and provide a realistic representation of the project design. This also lays the foundation for the impressive visualisation of projects.
3D design software such as M4 PLANT comes with a number of visualisation options as standard. For example, live tours can be carried out directly in the design data or saved as videos. This is the perfect first step towards exchanging initial results with the customer and optimising design. With a viewer, the customer can quickly view the data themselves – a time-saving and effective visualisation option with minimal effort. However, the effect can already be very impressive.
Further visualisation options at a glance
If you look beyond 3D CAD or design software, there are even more ways to convince customers of your offer. Although these options require a little more effort, they are in themselves an enormous lever for a higher closing rate. In addition, many of these approaches can be used to generate more enquiries in advance on the website or at trade fairs.
Virtual tours are a great way to introduce customers to the project design. With 3D design software, the customer can be guided virtually through the design and view it from different angles. They can also get an accurate picture of the spatial layout. In addition, today’s solutions, such as i4 MEETING, offer the opportunity to take design to a new level with virtual tours. Sales staff can meet with the customer in an online meeting inside the designed facility and take a tour together.
High-quality 3D rendering is a must for convincing visualisations. It gives the project a realistic look and show every detail in impressive quality. Customers can better understand colours, materials and surface textures and thus make informed decisions. Some 3D CAD systems already have rendering modules that can be added. However, if you want to try out rendering for yourself first, you can use rendering software such as Blender. Here you can load CAD models and add realistic materials and suitable lighting. This can then be used to generate high-quality images or videos. However, those who expect fast results are often confronted with very long computing times. This is because high-quality rendering takes a lot of time.
Animation videos are particularly effective for visualising the course of a project. They show how different parts of the project work together and how processes develop. Complex ideas can be communicated in an understandable way. With the right rendering software, CAD data can be used to create realistic videos of machines or systems. Individual parts can also be animated. However, this process also takes a lot of time and every company has to decide how much effort should go into an offer. However, this effort quickly pays off on the website or in general presentations. This is because functionality can be precisely illustrated using clear animations.
Even more realistic visualisation thanks to AR and VR
Visualisation reaches a new level when augmented reality (AR) and virtual reality (VR) come into play. AR and VR technologies allow customers to experience projects in their real-world environment (AR) or immerse themselves in virtual worlds (VR). This enables an even deeper understanding and more intensive interaction with the project design. With design software such as M4 PLANT, 3D design data can be exported directly to the VR-capable FBX format. This data can then be viewed directly in a VR viewer (i4 VIRTUAL REVIEW) or an AR viewer (i4 AUGMENTED REVIEW). There are also options for using the CAD models to create customised apps. The user can interact with the models in these apps. These apps can also use customised animations to present the functionality of the individual products in detail.
Visualisation summarised
An impressive 3D visualisation is not only appealing, but also decisive for a competitive edge. It helps to convince customers, win orders and increase the success rate – a must in the modern business world. In summary, it can be said that a very impressive visualisation of a design is already possible with the M4 PLANT 3D design software.
M4 PLANT is a 3D design software that already offers many of the visualisation options and also provides the appropriate interfaces for further processing of the 3D data. This comprehensive design software offers a powerful 3D environment with which you can:
- Create detailed 3D models of plants or factories that contain all relevant information.
- Perform tours through the 3D data and export them as videos.
- Animate individual machines or system parts.
- Export 3D data for presentation in AR or VR.
Overall, M4 PLANT enables the impressive visualisation of 3D projects that inspires customers.
Visualisation is crucial to give customers a better understanding of a project or 3D design. It enables customers to see the project design more clearly and understand what to expect. This significantly increases the project’s chances of success at every stage.
Virtual tours enable the customer to view the project design from different angles and to better understand the spatial layout. This improves interaction with the customer and understanding of the project. The tours can be carried out live in design software such as M4 PLANT without the need for time-consuming exporting or rendering.
AR and VR allow customers to experience projects in their real-world environment (AR) or immerse themselves in virtual worlds (VR). This offers a deeper understanding and more intensive interaction with the project.
M4 PLANT is a 3D design software that offers a wide range of visualisation options, including the creation of detailed models, tours, animations and support for AR and VR.
Yes, you can try out M4 PLANT to evaluate its powerful visualisation functionality and find out how you can use it to convince your customers. If you wish, we can accompany you personally during the test.