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Case Study: Custom Truck Body
Objective: Sell customised truck bodies on a range of major manufacturers' truck chassis.
Challenge: The trucks are sold by dealers and agents throughout the world.
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| Customers have specific requirements
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| Customers want to see what will be delivered before placing an order
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| Agents have minimal training and low hardware budgets
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| Presentation quality must be high
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| Product details need to be small for transmission by email
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Solution: Agents get the basic STHENO system
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| System is equipped with a symbol library by the Product Design Department at HQ (the original parts were all designed in 3D)
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| Agents add 2D symbols to a drawing of the basic truck, detailing any customer specials, and automatically create a B.O.M. from the symbols, then email the drawing to HQ or customer for approval
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Benefits: Reduced lead times; quicker turnaround; better customer service: increased perceived quality by the end customer; better customer retention.
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